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123.6c The text that a name sticker is modifying may change due to other effects and/or a
permanent's face-down status (see rule 708, "Face-Down Spells and Permanents"). To
determine the name of an object with one or more name stickers, start with the object's copiable
values, then apply each name sticker's effect and each other text-changing effect in timestamp
order. The position of each name sticker will continue to be after the number of words that were
before it in the object's name when it was placed. If there are fewer words in the object's
current name, the word on that sticker is added at the end of its name instead. The position and
timestamp order of each name sticker on an object is remembered as the object that sticker is on
moves from one public zone to another, and it continues to apply to the new object it becomes
in that zone (see rule 123.5). This is an exception to rule 400.7.