What Magic: the Gathering Can Learn from Flesh and Blood TCG

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Card Slinger J
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Post by Card Slinger J » 2 months ago

https://icv2.com/articles/news/view/463 ... -blood-tcg
ICv2 wrote: Legend Story Studios (LSS) announced a their Retailer Supply Policy for Flesh and Blood Trading Card Game.

Starting with Crucible of War's release on August 28 (see "Legend Story Studios Reveals New 'Flesh and Blood' Set"), LSS has added terms and conditions in which retailers are allowed to sell their product. The new policy essentially defines retailer types that are eligible for wholesale in the United States and Canada, and states that online sales for sealed product may only be conducted by brick-and-mortar retailers. They also explain their new MAP policy for North American retailers, and how breaches of the policy are dealt with.

"We believe the introduction of minimum advertised pricing will help maintain value of Flesh and Blood products for retailers, players, and collectors alike, and promote fair competition across all retail channels in the North American market," said James White, Founder and Chief Executive Officer of Legend Story Studios.

The full policy can be found up on LSS's web site under their Retailer News section.
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Post by user_938036 » 2 months ago

To the question in your thread title. What do you think magic can learn from this? A quick look seems to say magic doesn't have anything to learn here because they don't have a problem fixed by this solution their cards aren't undervalued and sellers are under cutting each other but rather the opposite. Is the problem that Wizards isn't taking their fair share of the pie? I don't understand what you think you've accomplished by posting this here.

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Card Slinger J
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Post by Card Slinger J » 2 months ago

What I'm saying is that If Wizards of the Coast had implemented a Retailer Supply Policy for Paper Magic then more money would actually go to Local Game Stores (LGSs) instead of online vendors like Sports N More, Card Kingdom, ChannelFireball, Star City Games, etc. that are taking away the profit margins that these small businesses need in order to survive and provide a place for people to play Paper Magic. Instead what they've done is partner with Amazon to sell direct-to-consumer which is good for helping those who don't have access to a Local Game Store (LGS) while at the same time is putting them out of business through competitive pricing by forcing these small businesses to charge higher while the online vendors sell lower.

Seems as though the company behind Flesh and Blood TCG knows just how important the Local Game Store (LGS) is for In-Store Play / Organized Play which is something that Wizards of the Coast has often neglected for some time now. There's no membership for these stores like the WPN which singles out those who are able to receive products and those that don't when this is about understanding your customer base and what their real needs are. Wizards of the Coast / Hasbro has gotten so big as a company that they've completely lost sight of how they became successful in the first place. Their competition understands how important transparency and communication with their customer base is because they aren't blinded by corporate greed.
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